Growth gets expensive when the marketingstill belongs to an earlier version of the business.

HOW WE WORK

Process

Discover

We get into the business before we touch the brief. Market position, real objectives, what's working and what's quietly broken.

Strategy

No execution without rationale. We build the map: creative direction, channel logic and business alignment, before anything gets made.

Execute

Fast where it matters, precise where it counts. Every output is tracked, measured and adjusted in motion.

Hand Over

We document the system, not just the result. You leave with the infrastructure to run it, with or without us.

WHAT WE DO

Services

We examine the market, customer, journey and current marketing operation to identify what is limiting the next stage of growth.

Market researchCompetitive analysisCustomer segmentationGrowth auditsCustomer journey analysisOpportunity mapping

We define how the company should be understood, differentiated and communicated, then align its offer, message and brand structure with the market it wants to win.

Brand positioningValue propositionOffer architectureMessaging architectureBrand narrative and tone of voiceBrand repositioning

We design how the company will enter or expand within the market, create demand, acquire customers and turn growth into a repeatable system.

Go-to-market strategyLaunch planningMarket-entryCustomer acquisition and retentionChannel architectureMeasurement frameworks

We build the customer-facing systems that make the strategy clear, credible and easier to act on.

Visual identityCreative directionWebsite strategyCustomer journey and conversion optimisationE-commerce and landing-page strategyPackaging and brand applications

We translate the strategic direction into campaigns, content and production built around defined audiences, customer stages and commercial objectives.

Campaign strategyCreative conceptsContent architectureSocial media systemsUGC, creator and production briefsPaid media strategy and campaign optimisationAI-assisted productionContent production

THE PEOPLE

Team

Maria Neacșu

Founder & Strategy Director

Maria leads the strategic direction behind ASƧYMETRIC, working across business, brand and growth. With a background in mathematics and statistical analysis, she turns market insight, customer behaviour and commercial priorities into clear positioning, stronger offers and marketing systems built for what the company needs next. Her experience across technology, fashion and events allows her to connect analytical rigour with creative judgement and ensure that strategy remains commercially relevant and executable.

Teodora Petcu

Creative & Production Director

Teodora leads the creative and production direction behind ASƧYMETRIC, translating strategy into work that is distinctive, coherent and commercially relevant. With a background in statistics and a strong focus on visual storytelling, she connects creative concepts, art direction, brand design, video and post production into campaign and content systems that serve a clear purpose. Her attention to form, rhythm and detail ensures that every execution strengthens the wider marketing direction.

INSIGHTS